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NOTE:  Items highlighted in RED are defined elsewhere in this Glossary, while items highlighted in BLUE are site links for further information.

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YAHOO: An Internet portal that incorporates a search engine and a directory of World Wide Web sites organized in a hierarchy of topic categories.  But what, if anything, does it stand for?  According to some, Yahoo stands for “Yet Another Hierarchical Officious Oracle”. It’s also been said that military slang has adapted the phrase to mean “You Always Have Other Options”.  But original organizers Jerry Yang and David Filo, who originally named the website “Jerry and David’s Guide to the World Wide Web” insist that they selected the name because of its definition:  “rude, unsophisticated, uncouth”.    Since 2012, Melissa Mayer, formerly of Google, has been Yahoo’s President and CEO.  In July, 2016, Verizon announced that it will buy Yahoo for $.6 billion.

Jerry Yang, David Filo
Melissa Mayer

Yammer_logoYAMMER:  A “fremiumsocial network service, launched in 2008 and sold to Microsoft in 2012 to become an integral part of Office 2013.  It is primarily used for enterprise communication via accepted e-mail addresses for groups, and works across several different operating systems and many devices.

Yelp LogoYELP!: An online guide that helps people find places to eat, shop, drink, play and relax, by ranking, based on the informed opinions of other people in the “community”.  It was founded by Jeremy Stoppleman and Russel Simmons in San Francisco in 2004, as “an online urban guide”.  The people who post reviews (“Yelpers”) on the site express their positive or negative opinions of various listed businesses. All businesses are fair game, including restaurants, auto mechanics, doctors and public museums or parks. (Go to www.yelp.com) What does the name mean?  Some claim that it’s a contraction of “yellow pages.”  But it isn’t.  It was simply a name found by David Galbraith, a member of the VC firm setting the company up.  He purchased it online, it was adopted, and the rest is history. (Still sounds like someone kicking a dog, if you ask me.) Yelp had its IPO on 3/9/12.  Along with TripAdvisor, the largest review sites on the Internet.

YOUTUBE: website created by three former PayPal employees (Chad Hurley, Steve Chen and Jawed Karim) in February 2005 on which users can upload, share YOUTUBE LOGOand view videos of all types, which are then converted to Flash format for viewing.  The original file size limit in 2005 for the upload was 100Mb; in 2006 a 10 minute limit was imposed; in 2010 the limit was bumped up to 15 minutes; later with the ability to “loop” the videos continuously (so-called “insanity loops” developed, which gave users up to 10 hours (see, e.g. the Nyan Cat Loop (still on YouTube), the first such video).  As of 2016, it claims a billion users.  For those too young to remember tube (see CRT in screens) TVs which were the predecessor to flat-screens, the name “Tube” is an allusion to that type of TV.   It was an instant success and explosive growth, was acquired by Google for $1.65 billion in 2006, becoming one of the few stellar internet successes.  Starting in 2007, it introduced a revenue-sharing model for its top contributors, the Partners Program, which gives popular content creators a cut of the ad revenue earned from views to their pages.  But YouTube’s cut is high (45% of the revenue) and it offers nothing to cover any of the video creation costs.  There are new alternatives:  Vimeo is another video platform for original content, which is ad free and makes it money through premium subscriptions that instead offer creators such perks as higher bandwidth and audience data (with paying accounts).  Seeing all of this, and as a way to promote its own original TV programs and other content, in 2016 Amazon announced the creation of Amazon Video Direct, which a subscription service that will take less of a cut than YouTube, offer a pay-to-subscribe option for each channel, similar to Twitch, which will allows users to “follow” specific content creators (for a fee), and will also pay out $1 million among the creators of the top videos viewed by Amazon Prime members each month.  October, 2015, YouTube announced YouTube Red, which for $10/mo ($12.99/mo for Apples) would have the benefits of watching videos without commercials, save videos to watch off-line and keep videos playing in the background when you switch to other apps.  The video arena is constantly evolving and looks like it will continue to do so indefinitely.

YuGiOh: A Japanese fictional internet game and collectable card game where each player uses cards to duel each other in a mock battle of fantasy monsters. 

It is a Japanese “manga,” consisting of comics and print cartoons. 

y2kY2K:  Abbreviation for “Year 2000,” (a/k/a “the millennium bug”) the year in which the threat of drastic computer crashes were expected to materialize. But they didn’t.  The expected problem was that, because many computer programs stored the “year” values as two digits (e.g. 1998 as “98,” 1999 as “99” etc.), when year 2000 started, the date would roll over to “00” and create havoc with payroll, billing and other programs which relied on accurate dates.  But, because there was sufficient and widespread notice of the expected problem, software and hardware manufacturers came up with solutions and therefore very little disruption occurred.

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